On March 16, 2025, JS Morlu marks 13 years in business—a journey defined by resilience, relentless pursuit of excellence, and unwavering commitment to impact.
The reality of business growth is clear: it takes about 12 years to achieve profitability and lay the foundation for true scalability. By year 13, companies that endure are no longer just surviving—they are positioned to scale massively. We are now entering that pivotal phase.
However, true sustainability in business is achieved at 20 years—when a company has weathered challenges, mastered efficiency, and established lasting market dominance. That means we have seven years to go before reaching this ultimate milestone, and 2025 is already shaping up to be the breakout year where scale meets opportunity. Those who are here now will be part of something transformative.
To our current team—you are on the frontlines of an unstoppable journey. To those who once walked these halls, the biggest breakthroughs are happening now. The next phase requires grit, long hours, and an unshakable commitment. But for those who embrace the challenge, the rewards will be game-changing.
We want to thank all employees—both former and current—who have contributed to bringing us this far. Your dedication, hard work, and belief in our vision have made this milestone possible.
Now, we grind harder than ever—not just to grow, but to build a truly sustainable legacy. Seven years from now, we won’t just be successful—we will be unstoppable.
Decades ago, McKinsey & Company transformed itself from a small accounting practice into the world’s most respected strategy, tech, and management consulting powerhouse—reshaping industries, influencing governments, and driving global innovation. One of McKinsey’s most impactful contributions was developing the first optical scanner for supermarket checkout systems in the 1970s, revolutionizing retail and commerce forever by introducing the modern barcode system.
We are on that same path. What they did, we can do—and more. We are not just building a firm; we are shaping the future of finance, technology, and management consulting on a global scale. The next chapter of JS Morlu will not be written by chance, but by those bold enough to seize the opportunity and put in the work.
The moment is now. The future is ours to build.
John S. Morlu II, CPA
CEO + Chief Strategist
